Social Norms

November 14th, 2015

We seek cues from others.
Showing users what their peers do can make them more likely to act.

Jawbone

social norm
social norm Jawbone example
Jawbone social pressure example

Amazon
Amazon social pressure effect
Headspace
Headspace social pressure effect

 

TripAdvisor

tripadvisor social pressure example

Basecamp

basecamp social norm example

Geico

geico insurance social norm example

Rise
Rise nutrition coaching social proof example
Runkeeper

runkeeper social pressure example

 

Expedia

Expedia social norm bias

 

Opower

social norm example opower

Amazon
Amazon social norm example
Unknown
social pressure bias
Booking.com

booking.com social norm pressure example

Meetup
meetup social norm
New York State Taxes
tax social pressure example