Loss Aversion

November 14th, 2015

We act to avoid losses more quickly than we act to achieve gains. Framing a gain as a loss can spur action.

Jawbone
Jawbone loss aversion example
Amazon
Amazon loss aversion example
Delta
delta loss aversion example
Booking.com
Several effects at play here, but the loss aversion frame is strongest
booking.com loss aversion example
Uber
Uber loss aversion example
Amazon
Amazon loss aversion example